One of the richest companies today is Apple. Apple's rise all started with the Macintosh in 1984 and the famous Super Bowl "1984" commercial, although some claim the precursor, the Lisa, was the real start. Originally dismissed as a toy (Sound familiar? Wasn’t the iPad described the same way?) the Apple Macintosh, now generally referred to as the Mac, has demonstrated remarkable staying power.
While sorting through some old papers, I found my order for my first Mac. It had 128K (that’s KILObytes) of RAM memory and 1 x floppy drive (no hard drive). It could only be ordered with a dot-matrix printer called the Imagewriter, but it also included every software program that was available at the time of release. I was working for an Apple dealer at the time, so these were the “special” dealer employee prices. If I remember correctly, prices for the general public were more than 2 times higher.
Here’s the breakdown of the price I paid on January 20, 1984:
Macintosh Personal Computer and Software (M1001) | $ 997.50 CDN | ($ 759.00 USD) |
Apple Imagewriter & Mac Accessory Kit (M0151) | $ 331.00 CDN | ($ 249.00 USD) |
Macintosh Carrying Case (M0200) | $ 73.00 CDN | ($ 55.00 USD) |
SUBTOTAL | $ 1,401.50 CDN | ( $1,063.00 USD) |
Sales Tax (ON 7% in 1984) | $ 98.11 CDN | ($ 74.41 USD) |
Shipping and Handling | $ 15.00 CDN | ($ 15.00 USD) |
GRAND TOTAL | $ 1,514.61 CDN | ( $1,152.41 USD) |
From memory, I remember the software included floppy disks & manuals for MacWrite and MacPaint and Microsoft Multiplan at no extra cost. I continued to get new versions of the software free, and other software like MacDraw was added later. Microsoft too kept sending free software updates even including a few versions of Microsoft Office, which changed the name Multiplan to Excel, before the free updates stopped.
I’ve owned many Macs since then, but you always remember your first one.
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